The Times’ bold move to champion a safer cycling campaign in London has received widespread public recognition and commendation.
After their front page spread detailing the horrific bicycle accident in November, which left a 27-year-old member of their team with terrible and life-altering personal injuries, the launch of the campaign has made its own news for all the right reasons.
The newspaper has detailed the most dangerous London junctions where cyclists are revealed to be at the greatest risk of suffering a bicycle accident and this has subsequently sparked debate in the House of Commons, with Boris Johnson pledging to review 500 London intersections and a further widespread evaluation of cycling accident hotspots throughout the nation.
The Times campaign – Cities Fit for Cycling – includes an eight point manifesto which would see all cities made safe for cyclists.
The plan includes the instigation of major training plans for cyclists and drivers to make each other aware of the dangers for cyclists and the appointment of city cycling commissioners to ensure compliance with the campaign’s aims for safe cycling.
There are a number of ways to show support for the campaign, including the use of twitter and an easy to use contact-your-MP form. To take part in the campaign visit the Times by clicking here.
With the statistic that more than 27,000 cyclists have been either killed or seriously injured in Britain in the last ten years it is high time that cycling was brought to the attention of the masses and returned to the safe, environmentally friendly and pleasurable means of travel that it should be.