Intellectual property (IP) is a key component of day-to-day business yet it is often overlooked by business start-ups.
Appropriate exploitation, protection and enforcement of IP rights, especially in brand-driven companies, can add significant value to a company. If appropriately managed, IP is often a company’s most valuable asset.
Healys dedicated IP/IT and Media team specialise in commercialising intellectual property rights. We have handled major cases where contractual disputes have arisen in relation to licences, collaborative exploitation of IP, theatrical productions and royalties. We act for both corporate and individual clients with many kinds of valuable IP assets. On the transactional side we deal with the development and exploitation of brands, trade marks, copyright, formats, software, designs, patents, confidential technical know-how and character merchandising.
Early consideration of IP protection can deter infringement by competitors seeking to imitate or copy a product or service; it can avoid unnecessary marketing expense; and it can create a distinguished brand identity in a crowded marketplace thus improving reputation and adding market value.
We negotiate and draft software development, implementation and maintenance agreements. We pride ourselves on understanding the language of modern technology and being conscious that since technology advances so rapidly, we always have to be willing to learn from our clients and create legal structures appropriate to their commercial objectives.
Healys is building a significant reputation in the media arena for offering an efficient, commercial and cost effective service to its clients in the film, publishing and music worlds. In addition, the firm has developed a dynamic defamation practice that is having significant success.